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Some fashion commercials have been accused of racism and led to boycotts from clients. Globally recognized Swedish fashion model H&M faced this issue with one of its youngsters’s wear ads in 2018. A Black child carrying a hoodie with the slogan “coolest monkey in the jungle” was featured in the advert. This instantly led to controversy, as “monkey” is commonly used as slur towards Black individuals, and brought on many purchasers to boycott the model. Many people, together with celebrities, posted on social media about their resentments in direction of H&M and refusal to work with and buy its products.